The writing of this column took a major detour while I was watching HBO, specifically the new series The Staircase (the last episode of which will land on June 9). I discovered that this fictional ...

As an avid book reader, I have always been fascinated by the thrill of visiting a book fair, where you can attend book launches, speak to your favorite authors and enjoy numerous literary activities ...

AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...

Keila Shaheen’s “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok. By Alexandra Alter Last summer, a book changed Kohn Glay’s life. A TikTok ad had ...