The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. According to 2022 Gallup statistics, 7.2% of U.S. adults ...

The trend: Consumers value brands that champion social causes and show unwavering support, even when they face backlash for their stances, recent research from the Association of National Advertisers' ...

The news: US consumer support for brands participating in Pride month initiatives is trending upward, per recent CivicScience data. 37% of US adults said they were more likely to support brands ...

40% of consumers support brand trend participation, but 33% find it embarrassing. Authenticity and cultural relevance are critical for successful trend engagement. Brands must act within 24-48 hours ...