Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...
The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.
Channing Tatum, LeBron James and Jason Sudeikis (in character) joined soccer stars like Erling Haaland, Cristiano Ronaldo and others in a short film set at a Hollywood film studio.
Sports brands have always brought their own flavor to the FIFA World Cup. Over the years, the commercials created to promote their products have become iconic pieces and, in some cases, genuine ...
A USA TODAY analysis of World Cup kit suppliers shows Adidas and Nike are locked in a close race, with Puma and the rest of ...
Nike is making a huge World Cup bet; Wall Street remains skeptical.
Nike's 2026 World Cup campaign drops with a star-studded spot featuring Cristiano Ronaldo, Kylian Mbappé, LeBron James, Kim ...
The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...